Most businesses tend to practically ignore their prospects and even their best clients. This is a horrible thing to do,…
Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to…
Learn how to plan and execute email campaigns for small businesses — from subject lines to segmentation and open rate…
Don’t you hate it when you’re searching for an item, find it at an amazing price, then see that shipping…
Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out…
Offering a free gift, with a purchase over a certain amount (or just with any particular item), is a great…
A membership program is where your customers sign up, either for free or for a fee, to be part of…
How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them…
It’s often way more effort and expense to find new customers than to sell again to your current customers. So…
Have you ever tried a product or service based on the word of a friend, colleague or family member? Many…