Marketing
How A Themed Promotion Can Boost Your Sales
Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions can help even more, as prospects not only immediately understand that itâs a limited time deal for a good reason, but youâll also hit them […]
How Creating A Sense of Urgency Can Help Improve Sales: Reducing/Offering Free Shipping Within A Certain Time Frame
Donât you hate it when youâre searching for an item, find it at an amazing price, then see that shipping is going to cost you an arm and a leg? One way to increase your sales, especially over a short period of time, is to reduce the cost of your shipping, or offer a sale […]
How to Convert More Sales By Using The Power of A Guarantee
Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an out if they donât like the product. Psychologically, it also gives them confidence in your product – as why would you be offering a guarantee […]
How To Build A List of Customers You Can Market To Over And Over Again: The Benefits of A Membership Program
A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign up they often receive special discounts, invites to product launches, early access and other rewards. The benefit to you is that by offering incentives and […]
How to Create Repeat Customers Using Future-Use Coupons
How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them from a once off customer to a regular? Future-use coupons are one great strategy to employ to incentivize customers to make that next buy. So […]
The Trick to Keep Your Customers Continuously Purchasing From You: The Benefits of A Loyalty Program
Itâs often way more effort and expense to find new customers than to sell again to your current customers. So how can you persuade your current customers to continuously purchase from you? One way is to put in place a loyalty program that keeps them coming back for more. A loyalty program is a great […]
How to Add Value to Your Customers and Make Money Doing It
To take advantage of this marketing strategy, look at how you can bundle your service or products together to create a package deal. This can be a great way to move more products and services and add value to your customers. Customers feel they are getting a great deal, as they are paying less than […]
How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.
Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less âsalesyâ while still being powerful is to include case studies from people who have used your product/services. For […]
The Template of a Great Solo Ad Campaign
Ever wonder about what the difference between a mediocre solo ad campaign from an outstanding solo ad campaign? Building a great solo ad campaign is like building a high-performance sports car; each component must function together in harmony. Let’s take a look at the components of a top-notch solo ad campaign along with statistics and […]
Pricing Strategies to Increase Your Sales
How can you price your product in a way that psychologically impacts your customer into believing theyâre getting a great deal? When people see the difference, between your normal price and your sales price, it influences their decision to purchase. By having a ânormalâ price listed it creates the impression that the deal they are […]