Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions can help even more, as prospects not only immediately understand that itās a limited time deal for a good reason, but youāll also hit them up during a peak buying period.
For example, the vast majority of people are probably already buying lots of stuff over Christmas, Valentineās Day, Black Friday, etc., so you can ride that wave while they already have their credit cards out, while also standing out amongst the crowd of competitors by having something that they perceive as a special deal.
Similar to other promotions, itās often best to have these be very limited time deals (even if you bring them back multiple times) so prospects donāt have the opportunity to sit on the fence too long. Three or so days is often the perfect amount of time to offer a special promotional deal, as long as you give them many reminders along the way. For instance, if you have an email list and are offering a three day special promotional offer, we recommend mailing once on day 1, twice on day 2, and three times on day 3. Using this method will get you a lot of sales on that last day, especially during the last hours when they know thereās no time left!
One observation that weāve had over the years, which many business owners seem to ignore or be unaware of, is that even āafter the holidayā sales can be huge, especially for big holidays when people are often still at home, bored, and looking to buy or do something. Weāve run several webinars and special deals right after Christmas when most marketers in our niche were afraid to schedule anything then, yet that period of time would often get some of the highest amount of sales and webinar attendance. Donāt assume that everyone is out visiting with friends and family. Some (okay ā¦ maybe all???) are looking for a break or just arenāt traveling then, so it can be the perfect time to run a special offer or schedule a special event!
During holidays, different seasons, or any other special time of the year, itās a good idea to create themed promotions with special offers to not only drive extra sales, but to also stand out from the rest of the competition during high sales periods.
For other marketing tricks to help increase your sales, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.
