How to market to B2B Leads
One of the most important things to understand is that leads are far more than just random people who might be interested in your business. A lead is someone who needs what your business has to offer. The only thing you should have to do is capture their attention and easily be able to convince […]
How Taking Action Can Get You Leads
Instead of waiting for leads to come to you, go to them! Many people just build an opt-in page or a squeeze page and wait for leads to sign-up or reach out to them – so instead of waiting for people to find your store and buy from you – actively go out and find […]
How Contests Can Be A Great Source of New Targeted Leads
Contests can be a great way to grab more leads or prospects, get feedback or testimonials from existing customers, encourage participation or attendance on webinars, and more. And, itâs not like you have to give away a car or something crazy expensive. In fact, often times cheaper giveaways will help increase your conversions even more […]
How Split Testing Can Massively Increase Your Conversions and Sales
Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, theyâre happy. If it doesnât, they think that the offer simply doesnât work. Thatâs a horrible way to go about it. If your first attempt doesnât […]
How To Position Your Offer To Increase Sales
In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate more due to not being sure which option to get, you can offer similar options where the âvalue buyâ seems like an amazing deal. For […]
How Adding Physical Products As A Bonus, Especially For Your Digital Offers or Services, Can Increase Conversions
Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher value on physical products that they can touch and hold. This doesnât mean that you have to offer all your products as physical ones – […]
How Offering A Free Plus Shipping Offer Can Build Your List And Lead To Big Upsells
One of the best things you can do to get people to take action, especially online, is to offer a free plus shipping & handling offer. These offers have an obvious HUGE value because nothing beats free, and by having them pay a small S&H fee, they still see the value in the free product, […]
How Offering A Premium Support Service Can Increase Your Profits And Margins
Youâve probably bought electronics before and been offered the purchase an additional warranty. Or maybe youâve purchased furniture before and been offered a white glove service to deliver and setup your new couch. These are all examples of premium support services that can have very large profit margins, so even if only a smaller percentage […]
How Outsourcing An Offer That You Sell Can Make More Money For Your Business
Thereâs only so much time in the day, and although it can be a great idea to add extra services that you sell and fulfill yourself, itâs not always practical. This is why it can be a great idea to look for other services or offers that you can sell yourself but easily outsource to […]
How Going For The “Big Fish” Deals Can Increase Your Business
Too often business owners try to fight over the scraps. They try to make deals or land sales with anyone and everyone that they can find, regardless of if those deals are barely worth any money to them. Itâs amazing what can happen when you try to go for the bigger clients or choose bigger […]